The Greeting Card Business Manual
A PRACTICAL HANDBOOK FOR THE SELF-PUBLISHING ENTREPRENEUR
by
Douglas Ready
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This best-selling 100-page handbook is an excellent tool for the artist interested in creating and
selling greeting cards retail or wholesale, at craft fairs or trade shows or via the Internet.
The handbook deals with production, promotion and distribution.
There is an extensive section dealing with the process of image licensing
and a sample licensing contract is included.
The handbook also lists contact information for 100 Greeting Card Distributors.
The handbook is available in both E-Book and Printed formats.
For ordering information click here.
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SALES & MARKETING (continued)
The Website as a Sales & Marketing Tool
Direct to Consumer
Rattling the Retailer
To Sell, Not to Show
The Independent StoreKeeper
Chains, Chains, Chains
Dealing with Distributors
International Sales
Marketing, Marketing, Marketing
SUBSIDIARY SALES & MARKETING
Expanding Your Product Line
Licensing the Imagery
Selling the Original Art
THE BUSINESS ASPECT OF THE GREETING
CARD BUSINESS
Licenses, Fees & Sales Tax
Using the Business License to Best Advantage
Keeping Those Records Up To Date
Accounts Payable & Accounts Receivable
The Tax Man Cometh
Clients and Potential Clients
VARIOUS AND SUNDRY ISSUES
GUARANTEED TO CAUSE SLEEPLESS NIGHTS
THE ART OF SUCCESS
ADDENDUM
Sample Promotional Tools
Business Card
Catalog Page
Promotional Greeting Card
Promotional Post Card
Introductory Sales Letter
Telephone Script for Call on Sales Letter
Follow-up Sales Letter
Telephone Script for Call on Follow-up Sales Letter
Introductory Email Invitation
Tools of the Trade
List of Distributors
Directories
Organizations
Websites
Basic Subsidiary Rights Assignment (Licensing)
The Greeting Card Creator
Introduction
PRODUCT
The Essence of Effective Design
Handmade, Die-Cut, WaterColored & PhotoCopied
To Greet or Not To Greet
'Tis the Season
Promising Packaging
Pricing for Profit, Not Loss
Copyright, TradeMark & Work For Hire
Production, Production, Production
WRITING A TAILORED BUSINESS PLAN
The Artist vs. The Entrepreneur
One Size Doesn't Fit All
Role Model, Not Role Playing
Your Hopes, Your Dreams, Your Plans, Your Finances &
Your Time
Putting It All Together: A Realistic Game Plan for
Success
PROMOTION
Your Company Idiom
Showcasing Your Work
The Business Card and the Product Catalog
The Web Site
Easy Does It
A Most Effective Promotional Tool
Essential Promotional Tools: Little Things Count
Logos, PostCards, Sweatshirts & Magnetic Car Signs
Festivals, Street Fairs, Competitions, Trade Shows &
Conventions
The Charity Connection & The Arts Commission
Promotion, Promotion, Promotion
SALES & MARKETING
A Pragmatic Philosophy: The Functional Art of
Sales & Marketing
Identifying Your Marketplace: Thinking Outside the
Box
Position Your Product
Approach & Conquer: Seduction of the Not-So-Innocent
The Sales Package: What to Put In, What to
Leave Out